Now you should optimize you google business profile as it is key to getting found in local searches, standing out from competitors, and getting customers online.
It’s time to work on doing just that. Here are 5 ways you can use to optimize you google business profile to market your local business and bring in new customers 24/7.
5 Ways to Optimize Your Google Business Profile
- Sign up for Google My Business
Before you optimize you google business profile, it’s important to know that a Google Business Profile and a Google My Business account are two different things.
The second is used to get to the first and make it work better, which means that you need a Google My Business account and tell Google to link it to your Google Business Profile to make the changes in this guide.
Go to Google.com/business and sign in with the regular Google or Gmail account you use for your business to create an account (as opposed to your personal Gmail, if you have one).
- Fill out each section
If your Google Business Profile is complete, Google will optimize you google business profile and rank you higher in local search results, and customers will be more likely to take action when they find it. There’s a lot of information to give, so here are some tips for determining what’s most important.
You should finish these parts of your profile right away:
These parts take a little more thought and time:
- Type and Characteristics
- Services and goods
- From the company
- Queries and replies (Owner-generated queries)
These parts keep going:
- Queries and replies (Consumer-generated)
- Be careful with your contact info
Here’s how to make sure your Google Business Profile’s contact information is as good as it can be:
- Make sure your business name and the name on your store signs are same. Google considers it spam if you add a location name or keywords that aren’t part of your brand name. If you do this, you could be penalized.
- Make sure that the name and address of your business are the same everywhere else on the web. This means you should always use “st” instead of “street” or “co” instead of “company.” Google’s algorithm looks at these differences to determine your trustworthiness.
- Write down both your normal hours and your holiday hours. This makes people more likely to come to your store and keep them from leaving a bad review if they drive all the way there only to find it closed.
Branding services are out there to optimize you google business profile perfectly. They got professionals who know very well how Optimizing work at Google Business Profile.
- Write the description for “from the business.”
When you optimize you google business profile the first thing to know is that you don’t have control over the short description that shows up under your business name in your Business Profile. This is the edit summary that Google writes so that everything on the platform is the same.
The part of your Google My Business dashboard called “from the business” is where you can change the description. This part of your profile is usually at the bottom, below the reviews.
To improve your Google Business Profile’s “from the business” section:
- Use all 750 characters, putting the most important information in the first 250.
- Repurpose content from your “About Us” page or mission statement.
- Use the search terms that your customers use to find businesses like yours.
- Don’t put information in your profile more than once if it’s already there. Use this space to explain what makes your business different from others and what customers like best about it.
- Don’t use HTML or links.
- Set up messaging
Searchers can send a text message to your phone from your Google Business Profile using this feature. 82% of smartphone shoppers (92% of millennial shoppers) use their phones to search for local businesses. This is a great way for customers to get in touch with you.
To turn on messaging, go to your Google My Business dashboard and click on the “Messaging” tab. You can then install this through Google Play or the Apple App Store.
As with any Google SEO services, your Google My Business strategy should focus on providing as much quality information about your business as possible. Adding on, do not just focus on your Business Profile but also consider the sources that Google uses to fill it, like your website, review site profiles, and even your social media accounts. We can’t ever know every ranking factor, but we do know their main goal: to connect searchers with the best business for their needs through detailed, trustworthy information.